Your situation with email marketing is a love and hate relationship

You love the results and returns it brings, but you absolutely hate the work that comes with it. Yet you know that this is the way to go, well, because owned media is the best.

But how do you acquire new leads? Where do you start with database collection? Or do you have a whole chunk of email addresses saved in a folder tucked far far away on your desk top not knowing what to do with them?

Ok, if you have soldiered on to set up a Mailchimp account and survived the email mambo jumbo thus far, what’s next? Churning out content after content to feed the insatiable inboxes of your customers while staying relevant without being too hard sell. We know… if you have to write another line, you’ll throw up.

Leaving content writing at the last of your to-do list is not the way. The weekly/monthly email blast should not affect your job satisfaction. Receiving Yet Another Unsubscribe notification should not keep you awake at night.